Andrea Mickros is the Vice President of Communications for the Host Committee for Super Bowl LII. The goal of the committee is to introduce to the world Minnesota’s “Bold North” brand that reflects the diverse and innovative culture of our state. At the same time, they hope to generate a significant economic impact for the state and provide a lasting legacy for Minnesota. She will be giving us a general overview of what to expect in the events surrounding Super Bowl LII.
The committee is working to creating a Bold North Festival comprised of NFL Official Events, Super Bowl Host Committee Events, and Classic Minnesota favorite events. The game will leave an economic impact of more than $400Million, attract millions of first-time tourists, and welcome thousands of members of the media filing stories on just about every facet of Minnesota life.